Story-telling and story-selling – TISP Masterclass – Bologna Childrens’ Book Fair 2014

On March 26, TISP, in association with Associazione Italiana Editori and Bologna Children’s Book Fair and in collaboration with Editech, featured the MasterClass ‘Story-telling and story-selling. Digital kids between transmedia experiences and market trends’.
The workshop presented the results of #NatiDigitali, a survey regarding the relationship between children and digital reading in Italy, promoted by AIB (Associazione Italiana Biblioteche), AIE (Associazione Italiana Editori), Filastrocche.it e Mamamò.it, in collaboration with Fattore Mamma. Nielsen Book presented the most updated trends in children books and e-books with a particulare reference to the European market.

The seminar furthermore featured case studies where publishing houses and ICT companies have discussed issues and strengths of their partnership, competences involved and innovative products highlighting the results achieved through their collaboration.

Ann Betts, Managing Director Client Services, Nielsen Book International
Roberta Franceschetti, Co-founder Mamamò
Mike Gaunt, CEO Go Mad Kids
Bobby Thandi, VP Digital Strategy Dubit
Irene Angelopulos, Co-founder Mubo
Giulio Caperdoni, COO Vidiemme
Harish Agrawal, Director Product Management Magic Box
Arianna Bonazzi, Editor Timbuktu